Marketing Strategy Expert SCMS-E
Description
"The SMstudy® Marketing Strategy Expert course allows participants to combine consolidated professional experience in the field with particularly in-depth knowledge of all aspects of a company's Marketing Strategy. Participants will be able to define a unique value proposition for a product or brand, identify target markets and strategies to connect with a well-defined audience; They will also be able to specify the overall pricing and distribution strategies of the product or brand and outline the objectives, metrics and budgets for all marketing activities. Marketing strategy experts are highly experienced facilitators, who ensure that well-planned marketing strategies are put in place to meet the objectives set by the marketing strategy of the entire company or its geographical or business units. The reference manual is the MSBOK® Guide – A Guide to Marketing Strategy Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here. Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Strategy Expert (SCMS-E) certification. IMPORTANT! Completion of this course entitles you to 60 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy™ certifications."
Course Details
Five years of specific work experience
It is mandatory to have obtained the SMstudy® Certified Marketing Strategy Specialist certification
Sales & Marketing professionals who want to certify the experience and knowledge acquired as Marketing Strategy experts
The candidate must have at least five years of specific work experience that can be documented (also through references), have previously obtained the SMstudy ®Certified Marketing Strategy Specialist (SCMS-S) certification and attend the Marketing Strategy Expert course, provided by VMEdu's Authorized Training Partner
Online Full with exam: access via personal account to the online platform and related study materials (study guides in downloadable PDF format, video lessons, podcasts, end-of-chapter quizzes and assessment tests, glossary and interactive case studies, Guide MSBOK® in e-book format, exam simulation) for 180 days from activation, free mobile app to study also from smartphones and tablets, registration for the certification exam and issue of the certificate in electronic format.
180 exam questions
Multiple choice answers
One point awarded for each correct answer, no negative marks for incorrect answers
Duration 240 minutes
No text or notes are permitted
Online Computer Based exam in Proctored mode delivered in English
Payment via bank transfer, PayPal, Credit Card
The certification is valid indefinitely
SMstudy
Project Management Europe is a registered trademark of Project Management Europa, which is Registered Education Provider of VMEdu Inc. for Sales&Marketing courses through the SMstudy® brand. SMstudy® is a registered trademark of VMedu Inc.
Related Courses
