Marketing Research Professional Certification

Certification

SCMR-P

Business Area

Marketing Research

€250

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Description

"The SMstudy® Marketing Research Professional course allows participants to obtain a complete base of knowledge of aspects of a company's Market Research. Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics to measure marketing efforts, and track and improve marketing activities. Market research professionals are facilitators who ensure that well-planned market research methods are put in place to measure factors that can help drive better business decision-making and, in turn, more impactful marketing actions. The reference manual is the MRBOK® Guide – A Guide to Marketing Research Body of Knowledge, one of the six books of the SMstudy® Guide (SMBOK® Guide). For more details on the course program click here. Candidates who successfully pass the exam will obtain the SMstudy® Certified Marketing Strategy Professional (SCMR-P) certification. IMPORTANT! Completion of this course entitles you to 40 RCUs (re-certification units) valid for maintaining all SCRUM and Agile SCRUMstudy™ certifications"

Course Details

Required Experience

None

Required Training

It is preferable to have obtained the SMstudy® Certified Marketing Research Associate certification

Recipients

Anyone interested in becoming a Market Research professional.
Those who wish to gain a comprehensive foundational understanding of Market Research and build a career path in this industry.

Prerequisites

There are no formal prerequisites for this certification. However, it is preferable to have previously obtained the SMstudy® Certified Marketing Research Fundamentals (SCMR-F) certification.

Course delivery method

Online Full with exam: access via personal account to the online platform and related study materials (study guides in downloadable PDF format, video lessons, podcasts, end-of-chapter quizzes and assessment tests, glossary and interactive case studies, Guide MRBOK® in e-book format, exam simulation) for 180 days from activation, free mobile app to study also from smartphones and tablets, registration for the certification exam and issue of the certificate in electronic format.